TRACK RECORD
HISTORY
The Idea Was Born
2015
In July 2015, the idea of Beautynesia was born from the vision of two close friends,
Tomoki Hasegawa
Takuji Yoshida
Together, they created the digital media platform
https://www.beautynesia.id/
HISTORY
Our First Leap
2016
Beautynesia officially began operations in 2016 with a small but passionate team of just eight. Sales activities were handled directly by Tomoki Hasegawa himself
Start selling Beautynesia from July 2016 Beauty Blogger was trend at that time
That year, we secured our first major purchase order from KOSE worth IDR 400 million
We rent office space (just 8 chairs & decks) from my friend’s company at Standard Charterd
HISTORY
Building The Core Team
2017
Key team members including Fati, Rayi, and Arum joined in 2017, further strengthening the backbone of Beautynesia.
The media, beauty blogger and event remained our primary focus,
serving around 20 brands throughout the year.
We have moved our office CityWalk Sudirman to Plaza Sentral
HISTORY
Scaling Up
2018
Rini, Nella, and Lidia joined the growing Beautynesia family in 2018.
in 2 Years
Sales
10X
Staff
49
Launch of
Company and employee stretched a lot to develop bussiness
HISTORY
A Major Transformation
2019
Our Influencer Management division, formerly known as GoViral, was rebranded to 
Githa and Nisa also came aboard
April 2019
Beautynesia officially joined the
Network under
in 3 Years
Sales
15X
Staff
49
Move to new office at Sahid Sudirman Center
HISTORY
Navigating The Pandemic
2020
Despite the challenges brought by the global COVID-19 pandemic, Beautynesia remained resilient.
While the early months saw a slight slowdown in business, the impact was minimal.
Move to new office at Graha Aktiva
A total of 35 staff members adapted to working from home.
Nia and Resya joined the team during this uncertain period.
Total sales in 2020 slightly dipped by 7%. from the previous year.
HISTORY
A New Era for Beautynesia Media
2021
Beautynesia Media was reborn in 2021
Community
Editor
Multimedia
This year marked the formation of our full media team, including editorial, multimedia, and community divisions.
We also unveiled a refreshed logo and shifted our content direction to inspirational women’s lifestyle, launching our signature content series Queen of the Month.
Over 70% of sales this year came from Buzznesia, with half driven by TikTok KOL Management.
By the end of 2021, Beautynesia had grown its revenue 19x compared to 2016.
HISTORY
Stronger Than Ever
2022
Our team grew to
62
Members
Compared to 2016 benchmark
A new level of operational maturity and creativity marked this phase of growth.
HISTORY
A Year of Innovation
2023
Beautynesia set its sights on multiple strategic initiatives:
First large-scale event project
International KOL management, BeYou Festival, livestreaming capabilities, community empowerment programs, Beaupicks, VTuber development, and the introduction of Z-zone.
HR department transformed into the Organizational Success Division
Staff
62
Members
We remain committed to growth, inspiration, and profitability.
HISTORY
Embracing Digital Innovation
2024
Beautynesia continued to grow through the launch of new content formats. Including vertical video and shopping recommendation articles. Move to new office at Menara Bank Mega.
This year also marked the company’s shift toward digital commerce by establishing an affiliate marketing business across multiple social media platforms.
HISTORY
A Bold Step Into The Future
2025
Celebrating its 10th anniversary,Beautynesia took a bold leap forward by bringing the iconic Tokyo Girls Collection (TGC) from Japan to Indonesia.
Through collaborations with local fashion designers, Indonesian musicians, and Japanese artists, TGC Jakarta 2025 became a defining milestone, setting the stage for the next decade of Beautynesia’s journey.
CLIENTS
